Expert Execution for Every Stage of Growth

From securing capital to shipping your first order. Choose the specific module you need, or hire me as your ongoing Fractional Lead to manage it all.

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PILLAR 1: GET FUNDED

Financial Strategy & Capital Acquisition

Global financial center representing international trade finance, export grant strategy, and 3-year business forecasting for SMEs.

The Challenge: Expanding internationally is capital-intensive. Without a clear financial roadmap, you risk burning cash before you generate revenue.

The Solution: I help you secure government funding and build the "bank-ready" models investors trust.

  • Stop leaving free money on the table. I manage the strategy and narrative to maximize your chances of securing government funding through available export support programs.

    • Eligibility Audit: Detailed review of your revenue and market selection to ensure compliance with funding requirements.

    • Strategic Narrative: Writing the comprehensive business cases required for application success.

    • Budget Construction: Aligning your real costs with eligible grant categories to maximize reimbursement.

  • You cannot expand on a hunch. I build dynamic, 3-year financial forecasts that tell you exactly when you will break even.

    • Landed Cost Analysis: Calculating the true margin after shipping, duties, and taxes.

    • Cash Flow Planning: Forecasting inventory spend vs. revenue collection.

    • Scenario Planning: Modeling "Best Case" vs. "Worst Case" scenarios for investors.

PILLAR 2: GET OPERATIONAL

Logistics, Supply Chain & Trade Compliance

Freight truck in transit symbolizing 3PL supply chain architecture, logistics rate negotiation, and regulatory trade compliance for international markets.

The Challenge: Getting stuck at the border or choosing the wrong warehouse can destroy your margins.

The Solution: I set up the physical infrastructure so you can trade without friction.

  • I don’t just give you a list of warehouses; I find the right partner for your specific product.

    • RFP Process: Sourcing and vetting qualified 3PLs for your target markets.

    • Rate Negotiation: Optimizing storage fees, pick & pack rates, and last-mile delivery costs.

    • Integration Support: Overseeing the technical connection between your online store and their warehouse.

  • Navigating the regulatory landscape of a new market is critical to avoiding fines and seizures.

    • HS Code Classification: Confirming accurate duties and tariff codes for your specific products.

    • Regulatory Audit: Checking product labels for compliance with local safety standards and requirements.

    • Fiscal Registration: Providing the roadmap for VAT, sales tax, and customs registration.

PILLAR 3: GET SELLING

Market Entry & Sales Channel Development

Corporate handshake representing international sales channel development, distributor vetting, and commercial agreement negotiations.

The Challenge: A great product isn't enough. Without the right local connections, gaining traction in a new market is slow and expensive.

The Solution: I evaluate the most profitable sales channels and connect you directly with the partners who drive revenue.

  • Before we spend budget, we define exactly who you are selling to and how to beat the local competition.

    • Competitor Analysis: Deep dive into local pricing, positioning, and market gaps.

    • Channel Strategy: Defining the right mix of DTC (Direct to Consumer), Wholesale, or Sales Agents.

    • Pricing Structure: Establishing a profitable MSRP in the local currency vs. your home currency.

  • I act as your headhunter for commercial partners.

    • Target List: Identification of potential distributors and sales agencies.

    • Outreach Campaign: Direct calls and emails to decision-makers on your behalf.

    • Vetting & Negotiation: Interviewing potential partners and negotiating contract terms to protect your brand.

The Offer: For businesses ready to scale, I move beyond one-off projects. I join your team on a monthly retainer basis to execute your international strategy from the inside.

What you get:

  • The Bridge Between Teams: I act as the crucial link between your internal stakeholders and your overseas sales partners. I provide external agencies with the daily support and direction they need to succeed, ensuring they stay aligned with your HQ's vision.

  • Active Logistics Management: I communicate directly with your 3PL and logistics providers to resolve shipping issues before they impact the customer.

  • Performance Reporting: You get monthly data dashboards (Tableau/Excel) tracking sales, margins, and ROI so you always know where you stand.

  • Cost Efficiency: You access the expertise of a International Lead Expert for a fraction of the cost of hiring a full-time executive.

Currently executing this role for Hooké.

THE FRACTIONAL LEADERSHIP MODEL

Why hire a consultant when you can hire a partner?

Your Ongoing International Executive.